MTV boss says VMAs might give Britney Spears a second chance
LOS ANGELES - MTV isn’t ruling out giving viewers more Britney Spears at this year’s Video Music Awards.
“Everyone deserves a second or third chance, right?” Van Toffler, president of MTV Networks Music Group, playfully told The Associated Press during a telephone interview Friday. When asked if he was just joking, Toffler said “sorta.”
“Who knows?” he said.
Spears’ out-of-it “Gimme More” comeback performance during last year’s MTV Video Music Awards at the Palms Casino Resort in Las Vegas was one of the most talked about televised moments of 2007. The drama-filled VMAs drew 7.1 million viewers, according to Nielsen Media Research. Another Spears redux could equal even more eyeballs.
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