Britney Spears Puts Candie’s On Her ‘Radar’
NEW YORK, July 7 /PRNewswire/
International icon Britney Spears took to the polo field for her
latest music video “Radar” and latest Candie’s marketing campaign.
The junior brand outfitted Spears for the video with apparel,
footwear, jewelry and accessories available exclusively at Kohl’s
Department Stores. Candie’s will use footage from Britney’s “Radar”
music video for its fall television commercial which will debut later
this summer, and the print campaign will premiere in September issues
of fashion, entertainment and lifestyle magazines.
The music video and television commercial features Spears who becomes
intrigued by a handsome player at a polo match who ultimately gets
caught in her radar. On location in Santa Barbara at a private
estate, complete with its own polo field and horse ranch, famed
director, Dave Meyers, shot the TV commercial and fashion
photographer, Matthew Rolston, shot the print ad campaign. Commenting
on her “Radar” video, Britney Spears stated, “I was so excited to wear
Candie’s in my ‘Radar’ video. I especially loved their jeans and cute
dresses which were perfect for the theme of my video.”