Britney Spears Shows ‘Classy Side’ In ‘Radar’ Video, Director Says
For Britney Spears’ “Radar” video, the pop star ditched the writhing
dance moves to explore what the video’s director calls “the romance of
high-end society and the guys that circulate around there.” The video,
inspired in part by Madonna’s 1994 “Take a Bow” video, was directed by
Britney’s longtime video collaborator Dave Meyers, who worked with
Britney on her videos for “Lucky” and “Boys” as well as the commercial
for her Curious fragrance. The new video centers on Britney being torn
between two love interests: a rich guy and a polo player. (Spoiler
alert: She picks the polo player.) “She was in a really good headspace
and open to trying new things, and I wanted to try some new things
with her too,” Meyers told MTV News. “It kind of was a great
celebration of trusting one another. … Now we’re sort of both
seasoned in our own rights, so it’s like two people coming back
together, trying to do something fresh and new … seeking out an
actual different technique and stylistic choices and trying to find a
form to celebrate them in.”
Meyers said when he met up with Spears in May in Santa Barbara,
California, he had a specific vision: to show the world Britney’s
“classy side,” instead of the images of a sexed-up Spears that we’re
all used to seeing. It’s the kind of Britney we saw in her video for
“Lucky,” except more grown-up.
“I thought, ‘It’s not the first single [from Circus]. Let’s be a
little experimental and push to not have her around dancers,’ ” Meyers
said. “I feel, I guess, that the videos are a chance for her to
vocalize a sense of herself. The media tends to attack her, so I
thought, ‘Let’s show the classy side of Britney and focus on a classy
experience, very European-inspired.’ And she’s at the point in her
career where I think this would be a nice step.”