Try as you may, you will not find Britney’s VMA - except at MTV
It seems MTV is the only one who is willing to cheer for poor Britney these days. While critics panned the recent performance at the awards show, MTV and company have ensured that the video is only available online through them, with their commentary. Bloggers cannot post it, and videos previously posted on YouTube have disappeared, likely due to legal threats.
The back story you know: Britney Spears’ performance at MTV’s Video Music Awards was billed as a make-or-break comeback, and it broke. The Web gossips say that rather than cramming for the show — whatever that would mean — Spears spent the pre-VMA weekend partying with celebs in Vegas. Come concert time she lethargically lip-synced through her single “Gimme More,” bringing about as much enthusiasm to the gig as she does to mothering.
But you want proof. You want to watch the video. And so, naturally, you consult YouTube. And hey, look, someone’s uploaded it.
But wait: Click on the several VMA clips that come up when you search for Spears and you find they’re gone. “This video is no longer available due to a copyright claim by Viacom International Inc.,” YouTube tells you.
Huh. Viacom is MTV’s corporate parent and a YouTube archrival. The company has sued Google, YouTube’s parent, seeking remuneration for the many Viacom videos people have watched on YouTube. So it’s understandable the company would quickly pull down its wares from YouTube — and, as this search shows, it’s completely ridiculous, because rather than helping you watch its videos, Viacom is standing in your way.
So after YouTube, you do a Google search for britney spears vma video. And again you find nothing. Of the top 10 links that come up, there are a couple of Spears fan sites and several blog and news reports panning the performance, but no links to the video.
But wait. Look to the right side of the page in the “sponsored link” section — yes, that section you never look at. Right there is a link to MTV. The tag says “Watch Clips From Brit’s VMA Performance — Only on MTV.com!” Click it and you get to this site, MTV’s Buzzworthy blog, which — aha! — includes the VMA video. Finally.
Interesting? You bet, read more here: http://machinist.salon.com/blog/2007/09/11/spears_viacom/
